A focus on retention can create a competitive advantage

It is five times more costly to get new clients than to maintain the ones you have. In fact, retaining just 5% of your clients can result in profit improvement from 25 to 85 percent.

As your client lifecycle increases, that business becomes:

• More profitable
• Generates more revenue
• Reduces price as a premium

With a healthy client relationship, your company is in a better position to get new business when that opportunity becomes available.

Harvard Review